Something is working up against your ability to create and you need to stare it in the face. The smartphone was designed with addictive habits in mind. The creators of apps want you to spend hours and hours on your phone, scrolling for satisfaction. That’s why it is so hard to tell yourself, “Just two more minutes” before you log off Instagram or X out the dating apps. The apps are designed to get you craving notifications while providing you with an endless scroll so your brain can keep devouring this feeling of being rewarded.

The research is all there (and has been there) for a long time that distractions are messing with our productivity and ability to meet a bottom line. We are preoccupied. Our emotions are wrapped up in too many things. We are going back and forth between the phone and the work. We are wondering why we cannot focus but the problem is right in front of us.